MatchSport LabsBetter coaching. More visible talent. Stronger clubs.
We build the technology that connects them.
Rugby at Ellis Park — RAM, public domain. Soccer in Khayelitsha — Ed Suter, CC BY-SA 4.0. UCT rugby fields — Adrian Frith, CC BY-SA 3.0. Photographs displayed with responsive crops; photo adaptations retain their respective licences. No endorsement or affiliation is implied.
A match should create value long after the final whistle.
MatchSport Labs is the parent brand bringing together tools for recording, understanding and sharing sport. Founded by South African software engineer Samir Franciscus, our work starts with the practical needs of community clubs, schools, coaches and players.
We connect the coach reviewing a moment, the athlete building a record of their progress, and the supporter who wants to follow their team. Rugby and soccer are our starting point, with a wider multi-sport ambition.
Each product has a clear role.
Together, they connect the field to coaching,
audiences and athlete development.
Understand the game.
Video analysis and coaching workflows for teams, clubs and schools. Bring match footage, events and player moments into a shared place for review.
Turn footage into insight.
Our AI and computer vision engine, being developed to support event detection, player identification and tracking through an API.
Give the game an audience.
A home for community sport video, highlights and player stories. Connecting the action to supporters, families and potential sponsors.
Connect performance to the field.
Our planned wearable and sensing component, exploring how GPS and other performance data can complement video and coaching.
A match, a moment, a player.
Review evidence and coach.
Build an audience for the game.
Support the next opportunity.
Not every match has a stadium camera or a professional production team. We are developing MatchAQ around handheld recordings, different field angles and edited highlights.
Our research separates what the camera observes from what the system cannot know. Players can leave the frame and return. Numbers can be unreadable. Useful analysis must make that uncertainty visible.
Explore Samir’s engineering work
From a club’s existing camera
to the next generation of connected capture.
Our product direction starts with recordings from phones, handheld cameras and existing match capture systems. Different angles and quality levels should be explicit inputs to analysis.
We are exploring affordable fixed and multi-camera setups, panoramic stitching and software-directed views that follow play. These are development areas, rather than an available MatchSport Labs camera product.
Our intended workflow connects recording and live streams to MatchFeed review, MatchAQ analysis and MatchView.TV distribution. Start with post-match video; expand real-time capabilities as the system is validated.
Camera placement, field coverage, lighting and resolution affect what can be measured. Multiple cameras require synchronisation and calibration; unseen players cannot be located reliably from video alone.
From individual moments to patterns over time.
Built around evidence a coach can return to.
We are building the connection between video, sporting events and player development. The goal is straightforward: less time finding the right moment, more time understanding what it means.
Explore three ways the same sporting record can become useful. These graphics illustrate planned reporting, using sample data.
Review tagged events by match period, then return to the video to understand the context.
Organise match events by type, team, player and time. Compare phases of a game, review set pieces and find the sequences that deserve a closer look.
Build a reviewed record of player involvements across matches. Combine clips and coaching observations so development conversations have specific examples behind them.
Our longer-term reporting vision connects approved match content with audience engagement, helping clubs and media partners understand which stories people follow.
Shared match, team and player identifiers are the foundation. MatchFeed provides the review workflow; MatchAQ is being developed to return structured analysis through an API. Approved results can then support coaching, player records and media experiences.
Other video-analysis tools can connect through the same proposed API approach. Future MatchWear integrations could add sensor measurements alongside the video record.
We distinguish observed events, AI suggestions and human-reviewed results. A player outside the frame has an unknown position. An unreadable number stays uncertain. Distance and speed require valid calibration, and comparisons need consistent definitions and coverage.
Our development approach keeps timestamps, evidence and review status attached to results. Aggregated reports should show missing data and sample sizes, rather than turn incomplete footage into false precision.
MatchSport Labs is a new parent brand.
The work behind it has a much longer history.
A South African software engineer and entrepreneur with more than two decades of experience building digital products.
Samir’s work in sport spans club rugby video analysis, software prototypes and research into how technology supports coaching. His background includes World Rugby Level 1 coaching and BokSmart training, alongside postgraduate research at UCT into IT and rugby performance analysis.
That combination of engineering and time around the game shapes a practical approach: build tools that coaches can use, and that community clubs can realistically adopt.
Connect with Samir on LinkedInAn administration-system prototype for Namibia Rugby Union formed part of Samir’s early exploration of technology in sport.
Club rugby involvement, including video analysis at Collegians, informed a sequence of projects such as MatchComment, Rugby Fusion and MatchFlow.
MatchFeed’s coaching workflows developed alongside the vision for MatchAQ analysis, MatchView.TV media and MatchWear performance sensing.
The parent brand brings the products into a shared ecosystem, grounded in community sport and built with international reach in mind.
Our founder’s sporting work, early software projects and discovery discussions have included clubs and organisations across rugby, touch rugby and soccer. Those experiences help keep product development connected to the realities of community sport.
Organisations shown reflect founder involvement, project history and discovery discussions over time, rather than a list of current paid customers or formal endorsements. Logos belong to their respective organisations.
Make review easier, preserve sporting knowledge and give teams a clearer record of their development.
Help athletes build a visible body of work, with moments that can be shared with supporters, coaches and scouts.
Create pathways for sponsors, media partners and development organisations to support local sport. Advertising, ticketing and marketplace services form part of our longer-term ecosystem vision.
For people with a genuine connection to sport
and the commitment to help communities benefit.
Help clubs, schools and sporting communities discover tools that fit their needs. We welcome expressions of interest from coaches, analysts, former players, community organisers, sports creators and businesses who share our focus on participation, player development and sustainable clubs.
Introduce MatchSport Labs through trusted relationships, useful content and conversations in your sporting community. Help people understand how video, coaching and better access to information can support development.
Approved ambassadors may earn referral commission on qualifying paid product sales under an agreed arrangement.
Express interest as an ambassadorHelp suitable organisations choose the right product, understand its capabilities and get started. Build lasting customer relationships through product knowledge, demonstrations and reliable follow-through.
Approved resellers can earn commission on qualifying paid sales of agreed products, subject to their reseller terms.
Express interest as a resellerCombine community advocacy with practical product support. This route suits people who can build awareness and help clubs turn interest into meaningful, sustained use.
A combined arrangement defines how referrals and sales are credited, with commission agreed before you begin.
Apply for both rolesA large following is not the deciding factor. We look for people who understand their community, communicate honestly and follow through on commitments.
Our aim is to help more young people participate, learn and build a record of their progress, while giving clubs and coaches practical tools they can afford and use.
Tell us about your background, location, network and preferred role.
We discuss your experience, community goals and the products you could represent.
Approved partners agree scope, support, qualifying sales and commission terms before starting.
Participation is subject to approval and a written agreement. Product eligibility, rates, referral attribution, payment timing, refunds and any renewal commission are agreed individually. Earnings depend on qualifying sales and are not guaranteed. Commission is for product sales, not recruiting other partners.
Could you help sport grow in your community?
Start a conversation with Samir. No athlete or child information is needed in your initial enquiry.
Application links open your email app. You can also write directly to samir@matchsportlabs.com.
Whether you represent a club, school, sports organisation or technology partner, start with the part of the ecosystem that matters to you.